About Wienholt Advisory

Wienholt Projects offers art advisory and curatorial services across private, institutional, and commercial contexts. Our work is grounded in long-term vision, trusted relationships, and access to both established and emerging voices.

We collaborate with collectors, hospitality groups, designers, galleries, and brands to develop thoughtful, context-driven art strategies, from permanent collections to rotating and annual curations.

Who We Are

Aubrie Wienholt—Founder & Advisory Lead

For inquiries, please reach out to [email protected]

Paloma Rodriguez— Curator & Advisor

Curator and art advisor specializing in integrating contemporary and modern art into luxury interiors, hospitality, and commercial projects. She holds a degree in Art History from Wake Forest University and a Master’s from Sotheby’s Art Institute in New York. Based in Los Angeles, Paloma has collaborated with leading galleries and brands including Taglialatella Gallery (New York), Saatchi Art, Art Republic, Nars Cosmetics, New York Fashion Week, and Elle Decor France and curated exhibitions during Miami Art Week, Frieze LA, and other major art fairs. She has also consulted on art integrations for high-end hospitality and commercial projects, including Tommie JDV by Hyatt and Arlo Hotel in New York and Miami, helping clients select, site, and contextualize artwork across traditional and digital media for sophisticated, bespoke environments.

For consulting inquiries, please reach out to [email protected]

Katelyn Katz—Director of Art World Relations

Art World Relations Director focusing on artist partnerships, site-specific activations, and creative, relationship-driven engagement across the contemporary art landscape. With experience curating activations across several institutions while managing administrative and social media efforts, she approaches each project with creativity, precision, and a deep understanding of artistic vision.

For collaborations across the contemporary art landscape, please reach out to [email protected]